Sony Vaio is aimed at independently minded, creative individuals who have a "special relationship with their laptop". Fallon developed a campaign to support the brand's positioning of be like no other' and engage with this target audience across Europe. The thought was to create a campaign that featured a well known, but enigmatic, individual who truly characterises the "unique" and like no other' spirit of VAIO. The intention being to create an intimate on-line window into their world.

Fallon shot a series of films and stills with John Malkovich over a number of days and this content forms the basis of the site vaio-john.com.

Dare created a site which gives people access to Malkovich's innermost thoughts, memories, quirks and even his affection for bus fumes and Dr Seuss. There's even a section where you can savour some of his top recipes including peanut butter cookies.

Dare also took a fresh look at some of today's key challenges for a brand: user-generated content, community and celebrity. The result, 'The Online Script Project', is something quite special. Malkovich has written the first scene of a script. He is encouraging budding scriptwriters to decide the story's fate by writing the next scene. Visitors to the site can view the submissions and vote on them as well as submitting their own scene. Shortlisted scripts are sent to John to select the winner and are then posted on the site with John's comments.